Posts Tagged ‘advertising’

The popular location-based social networking app, Foursquare, has just announced a new feature called “Radar.” As this article suggests, the new feature “could be embraced by users who are tired of checking in – and eventually, by advertisers.” In a blog post by Foursquare, they describe the new radar feature that essentially turns the app […]

In a not-so-surprising update since the bulk of this article was written, Microsoft’s proposed partnership with Fox’s “Family Guy Presents: Seth and Alex’s Almost Live Comedy Show” – a prime example of Fox’s new advertising experimentation – it appears that Microsoft couldn’t take the racial, religious, and sexual stereotypes so prevalent in the MacFarlane brand […]

Cosmedicine offers big bucks for your spoof beauty commercial The article by Brandfreak (linked above) speaks directly to the notion of convergence culture logic.  Convergence culture logic takes the progressively participatory quality of the media audience one step further by actually including the intended audience in the creative process of media organizations and media work.  […]

In an effort to slow the bleeding of advertising revenue from TV, NBC/GE, TimeWarner, and News Corp (among others) have formed a coalition to find new ways to measure ratings. Leveraging cable box and DVR technology may provide insights into concurrent and passive viewership that Nielsen’s household survey system does not.

As reported by MarketingCharts: total broadcast television ad revenues were down 12.8% in the second quarter of 2009, compared with the same period in 2008, based on a Television Bureau of Advertising (TVB) analysis.

Free space in the offices of Saatchi & Saatchi – courtesy of recently laid-off workers in the ad industry – has become infested with bed bugs, AgencySpy reports.