It is amazing to me the backlash that some artists get for daring to ever consider not maximizing profits. Many authors in SF publish at least part of their work online for free. The outgoing president of the SFWA called any author who had any work avaliable for free download a webscab and a pixel stained technopesant wretches. This inspired the creation of http://en.wikipedia.org/wiki/International_Pixel-Stained_Technopeasant_Day by Jo Walkton, devoted to encouraging authors to make a professional quality work available for download.
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