New Technology and Art Entrepreneurs

26Nov12

For years (and still today), the only way to for artist to get recognized was by being an entrepreneur. Artist typically had to put on solo shows in hopes that they would be able to make a big connection just to get noticed. With the change in technology, that has changed.

New technologies are allowing artist to promote, fund and create their own shows. Artist are able to use YouTube, Facebook and Twitter to promote their work while using very few dollars. A new program known as Kickstarter, lets individuals leverage social networks to fund projects. You create your own page Kickstart page. One user, Erick Sanchez used this Kickstart page and marketed his project through a weblog and Facebook to reach over 3,000 people. He was able to raise $3,800.

I think we will continue to see artist use alternative resources to be able to get recognized with their own shows. It has always been crucial for any artist to be their own boss and not let anyone else dictate their work.

Matt.

http://www.forbes.com/sites/elmirabayrasli/2012/10/22/the-artist-entrepreneur-how-technology-is-transforming-the-art-world/

http://venturebeat.com/2012/11/15/second-quest-kickstarter-funded/

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