While the much discussed “cord-cutters” haven’t shown up yet as a force in broadcasting, the way we are consuming media is continuing to shift. I’ve got a large TV that is used almost extensively for video games and almost all of the tv watching in my household is done on various computers and hand held devices. All of the TV I have watched in the last 4 yeas has been either on DVD or from Amazon and Netflix. Current studies show media consumers are multi-tasking while they consume media. As usage patterns shift, the media are being a little faster off the blocks with adapting to them. While I still can’t quite get seamless access to new media, the fact I can watch most new tv within a few days of release makes it much less likely that I (and other users like myself) will be tempted to acquire media in, shall we say, alternate, unpaying means. 




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