From Flat Media to Vending Machines

08Oct12

The Nixon article discusses advertising and marketing efforts moving from “flat media” to integrated “3d” campaigns which serve to engage the consumer and create experiences which transcend traditional methods.

PepsiCo is launching vending machines which engage the consumer  by allowing them to play games, send gifts and even charge their phones.
 
Mikel Durham, PepsiCo’s Global Growth officer, assesses that the machines are “part of a broader global platform of equipment innovation we’re developing to engage consumers.”
 
This is a great example of furthering innovations with regard to goals mentioned in Nixon, and the strength for marketers to “operate across different media and without a bias to the traditional media of press, television, and posters (Hatfield, 1994).” (Nixon, pg 204)
 
 Margery Schelling, PepsiCo’s Global Innovation officer includes “The pilot launch of our Interactive Vending equipment is an exciting step in transforming the point-of-purchase experience.”
 
 
Dan Levy
Advertisements


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