A new music industry, and new type of musician….

24Sep12

Flying Lotus is a name some may be unaware of, while his music is most known for playing during tweeners on Adult Swim on Cartoon Network. Using electronic production as a platform for creation, Flying Lotus creates a new sound mixing jazz, DNB, ambient, dubstep and noise. In anticipation of his latest album release, Until the Quiet Comes, Flying Lotus is offering up a full listen on stream through NPR (which I am listening to as I write this). In addition to playing sets at various music festivals, and scoring soundtracks, Flying Lotus also operates his own music label, BrainFeeder. The latest album is not only another release from the artist, but an opportunity to bring in label residents and outside talent. From the readings, Thom Yorke from Radiohead has first hand experience with the workings on online release and hyping up sales. Perhaps that was an influence on Flying Lotus’s inclusion of him on a track? I think not, just a happy coincidence.  Ellison’s label Brainfeeder operates within Warp Records, all the while, the hype build for this album takes places through NPR’s exclusive stream. The authenticity and grassroots approach as discussed in the reading is ever present, through the multimedia promotion coming in prerelease videos: Putty Boy Sturt from Cyriak, short film by Kahlil Joseph, and Small Moments by Beeple.

Preorder album now at http://flying-lotus.com/until-the-quiet-comes/

 

NPR Article and Album Stream

 

– Garrett Poortinga

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