Managing a creative approach to finding a managing editor…

16Sep12

What a spin! Creative managing at Sport Illustrated means the publication has begun auditioning for the role of managing editor. Yes, AUDITIONING. Each week, one person tries out the position. This “editor for the week” is either in-house or coming in from the outside. “Sources tell us that the weekly rotation of guest editors hasn’t actually been that disruptive. The staff seems to be genuinely excited for either guy—the two are buddies—to get the job”. The silliness of this isn’t necessarily the approach of the management, but rather the article reporting the dilemma. The perspective as it reads comes across like a play-by-play sportscast. I suppose in the world of sport’s reporting, a little friendly competition is healthy. In line with the approach of DeadSpin.com, I am left wondering if each “editor for the weak” generates editor stats, to which the company will initiate a fantasy draft for an All-Star team.

-Garrett Poortinga

original article: http://deadspin.com/5942954

Advertisements


No Responses Yet to “Managing a creative approach to finding a managing editor…”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: