Timeout for Tweeting: Media and the NFL


With the advent of live football broadcast on television for the cable-paying public to see, it can be expected that the attendance rates at actual football games are down. In an attempt to solve this problem, Stephen Ross, owner of the Miami Dolphins, is working to install high-density Wi-Fi at Sun Life Stadium (the home of the Dolphins). This attempt at attracting crowds to his stadium puts forth an interesting solution to a recently manufactured problem.

More time at the actual game has been devoted to extra-long time outs and time spent waiting for the review of instant replay. It has been estimated that there are now only 11 minutes of action in a 3-hour football game[1]. In order to cope with the dwindling excitement and action created by the media, Ross is essentially proposing that fans use other forms of media to keep the excitement going during down time. Tweeting about the latest play while waiting for the next play to begin can hold fans’ interest as relatively boring between-play activities take place.

Creating the opportunity to use media to fill a void that media created is a paradoxical phenomenon that is interesting to follow as we see more professional sports coping with the impact of media on attendance and viewership.

~Senia Borden

Article: http://www.dailyfinance.com/2012/08/24/nfl-live-games-go-high-tech/

[1] http://online.wsj.com/article/SB10001424052748704281204575002852055561406.html


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