Launch of Sports On Earth
The ever changing landscape of media, specifically sport media, new websites and blogs continue to pop-up to help save journalist. MLB.com and USA Today have partnered to create a new sports blog, SportsonEarth.com. The new blog will feature some of the leading sport columnist, including Joe Pasnanski, the writer of Paterno. Pasnanski, is a former Sports Illustrated senior writer whose goal was to create a blog that is a “sports website around great writing”. This is not a new idea (ESPN has a similar site know as Grantland.com). The idea is to not give a “pre-game” or “tell you what is going to happen”. The key to the writing on this blog is to get past the the pomp and circumstance and go right into the game.
By no means is this an evolutionary idea. Many sports writers have jumped from print journalism to their own online space or blog. Pasnanski states in the opening post,
“There are so many ways to enjoy sports in today’s high-definition, fantasy-sports, Twitter-saturated, 3-D-glasses world. And reading a great story, laughing at a fun analysis, getting angry at an opposing opinion, picking up a small insight that helps you enjoy the game more, joining in with the community of sports believers and storytellers and jokers — we believe these are all a big part of the fun.”
Finding your voice in the blogsphere is a tough challenge for all new start-ups. Sports On Earth has the advantage of having respected sport writers who have covered many Olympics, World Series, and college football season’s to give them credibility. As more and more writers continue to jump into the pool of online media as their main resource to disseminate information, it will be interesting to see how print media will be able to keep its top talent.
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