Google beats Facebook in ads revenue

18Oct11

Recently, Google announced its 26 percent rise in profit to $2.7 bn and its 37 % increase in revenue. This beats Facebook a lot. According to Firstpost, the ad sales from Asia helps Google win the battle when it’s expanding from search engine advertisement to mobile advertising. In Mark’s Media Work, advertisement is changing along with the development of technology. “Interconnectivity—between different media tends to be a direct exponent of the potential of new media.”(Deuze, 2007, p. 126) This news examines this prediction.

 

As Google is expanding its field from search engine to social network, its speed to attract users are much faster than Facebook did in its very beginning. Also, with the booming of Android phone and its open resources, Google spares the mobile app market with apple. According to Google’s CEO Larry Page, “We’re also seeing a huge positive revenue impact from mobile, we just grown 2.5 times in the last 12 months, to a run rate of over $2.5bn. Generally, I found that high-usage products will make a lot of money over time for well-managed technology companies, and that’s why it’s so important to run these businesses for the long term.”

 

In contrast, Facebook still sticks to the SNS field and make little progress in the mobile market.

 

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/8825941/Google-profits-jump-as-users-flock-to-Google-.html

http://www.firstpost.com/tech/google-gains-ground-in-battle-with-facebook-as-profits-soar-108153.html

 

–Hongyuan Jiang

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