Classical Mash-up (sort of)


Here’s an example of how a classical music label is making an impact on digital music platforms.  As it was said in the article, X5 is curating ‘best of’ albums of inexpensive tracks by non-star classical artists and ensembles.

The company is experiencing tremendous success.  According to the article, “In 2010, X5 was the number two classical label in the U.S. with a 20% market share, and had 13 #1 Billboard Classical albums — more than any other label, save for Universal Music Group.”

Every album goes through a break-even analysis. So, there is some cold calculation to make these releases profitable.  And perhaps because of this some composers and artists may be either ‘unfairly’ featured or ignored.  Classical music purists may scoff at the idea of ‘best of’ albums, some would argue that these type albums are a wonderful entre into classical music for newcomers.

-Charles Palys


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