Black Keys Announce New Album…By Selling a Van?


Also, along the lines of interesting/creative ways of announcing albums as Radiohead or Nine Inch Nails did (though this isn’t as much about the distribution aspect), I thought The Black Keys  had a pretty entertaining and different way of announcing their newest album, to be released Dec. 6th. The video features Bob Odenkirk of the hit AMC series “Breaking Bad” as a car salesman selling an old “El Camino” (even though it’s a van, not a real el camino…but that is the name of the new album). There’s also a pretty plain but funny website set up called ““, where you can call the number and get a message from the band. This just expands on the idea that the Internet allows so many different avenues and creative ways of marketing to and interacting with fans. For me personally, things like this make me more willing to invest time and money in to the bands I like.  Enjoy!



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