Fox tries out New Media Policies
Fox is trying to halt what Jordan Levin describes in Managing Media Work as “the era in which a privileged few accessed tools to facilitate the publishing of content for distribution over exclusive distribution networks” and reward their paying customers by waiting 8 days before airing their new episodes online. As the innovations online destroy existing profit models, Fox has implemented a new strategy to motivate viewers toward cable or other paid online subscriptions to enjoy instant viewing.
The result? Reportedly Fox downloads on BitTorrent, an illegal file sharing site, were up 114% and 189% for two of its shows.
Levin in the rest of his quote, goes on to say the old distribution methods are “being eroded by both efficient production tools and peer-to-peer communications that can provide anyone with the ability to communicate their ideas to anyone else, any where any time.” That peer-to-peer communication may be on the rise if more networks, like Fox, move to delayed online viewing.
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Tags: file sharing, Fox, online streaming