Nielsen’s got competition

12Sep09

In an effort to slow the bleeding of advertising revenue from TV, NBC/GE, TimeWarner, and News Corp (among others) have formed a coalition to find new ways to measure ratings.

Leveraging cable box and DVR technology may provide insights into concurrent and passive viewership that Nielsen’s household survey system does not.

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One Response to “Nielsen’s got competition”

  1. 1 Brian

    here’s a link to an analysis of this story:

    http://www.tvweek.com/news/2009/09/whats_really_going_on_with_the_2.php

    Here’s the best question of the article, at least to me:

    “…it’s interesting that the folks who have the data—the cable operators, satellite providers, and the telcos who provide video—are not members of the coalition.”

    Why is that?


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