Nielsen’s got competition


In an effort to slow the bleeding of advertising revenue from TV, NBC/GE, TimeWarner, and News Corp (among others) have formed a coalition to find new ways to measure ratings.

Leveraging cable box and DVR technology may provide insights into concurrent and passive viewership that Nielsen’s household survey system does not.


One Response to “Nielsen’s got competition”

  1. 1 Brian

    here’s a link to an analysis of this story:

    Here’s the best question of the article, at least to me:

    “…it’s interesting that the folks who have the data—the cable operators, satellite providers, and the telcos who provide video—are not members of the coalition.”

    Why is that?

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