Posts Tagged ‘Netflix’
Today DreamWorks Animation announced a new deal with Netflix to stream their new film releases starting in 2013. This new decision comes in light of DreamWorks’ decision to not renew their TV exhibition agreement with HBO. DreamWorks demonstrates a Technology and Innovation approach to media management, specifically Uses and Gratification. As the modern media user [...]
Filed under: Video Streaming | Leave a Comment
Tags: convergence culture, Dreamworks, film, innovation, management strategy, Netflix, online streaming, technology, uses and gratification
This morning I received a surprising email in my inbox. This is the first time I have opened a message to the words “I messed up. I owe you an explanation” followed by nine paragraphs of explanation. In this morning’s email sent to Netflix subscribers, co-founder and CEO Reed Hastings explained Netflix’s hasty and presumptuous [...]
Filed under: Video Streaming | Leave a Comment
Tags: apology, media conglomerate, Netflix, Qwikster, red envelope, Reed Hastings, split, video streaming
